Booth evolution Part I

We want to redo our booth for awhile. There is lot of artists selling stuff at a convention. In order to compete we need to do something to stand out. We, our booth, needs to tell visitors who we are and what we are selling.

This is the result. (I think, there will be further adjustments, depending on the location of our table, though). It has lot of US artist alley booth references.

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The things we changed: 1) add a huge poster set-up. You can’t miss us. 2) Posters are much more visual-able and attract visitors than tucked away in a binder. 3) One side for our books and the other for our small merchandises. 4) Selling orignal artwork. 5) Places our portofolio’s on top of each other. 6) Postersystem. 7) Each side of the booth commissions info.

Some changes last year

Last year, we began our journey with lots of transformation to a “perfect” booth. First thing, we got rid of the fuzzy and fizzle  booth decoration. Efficiency is the word. After throwing away, like a cupcake display with wax cupcakes, imitation bread and other stuff that took space but not added some value to our table, and made room for our portfolio’s etc. (Portfolio’s is still a problem though. I’ll get into it later on).

We have the luxury of never being short on people behind the booth. Every member of CCS got the fancy T-shirt with our drooling cheesecake logo in the front and our website at the back. What I love the most is our name printed the sleeve! It was some quite investment for our little indie studio. (we have at 7 members back then). In our last convention in August 2014, we had 8 people and will never ever fit behind two tables. To make long story short, some of us are walking around in turns through the conventions and talk with people. Because of the T-shirt people will recognize us. Mission accomplished! ^,^V (Some one even asked if they could buy the shirt!)

We also got our studio’s name printed on the table cloth. It looks so professional.

Adjustments this year
We are practically a group of print artists. We have:

  1. Doujinshi books
  2. Lot of prints and posters ranges from a6 to a3
  3. Buttons
  4. Key chains
  5. Art book
  6. Portfolio
  7. Original artwork for selling

One of my motto is: if it can be displayed vertical, go vertical. The major thing about the layout is that our merch were laying flat on the table.

 

Banner
I know a lot of print artist in the artist alley in the US have those huge PVC banners with posters attach to it. My husband and I bought a few pipes, some connectors, metal rings and clips. After a lot of designing, the banner was ready to be tested.

It’s first convention, Moshomoshi, was great! I think we attract lots of sells with the banner, which we hadn’t otherwise. Good thing I did laminated the display posters, so we could use for other convention as well. The downside of the lamination was that clips easy slipped of the smooth surface. What a piece of painters tape can’t help. If you tape the middle part at the edge in the front and the back, then loop with the sticky end on the surface. Clip the clamps in the sticky parts and voila! The clamps wouldn’t fall off unless you put some effort into it. (I’ll add a picture, later)

 

Posters and prints

So visitors want to buy our posters. We’ve got our posters hanging above us. You got it! We can’t see which one. Great thing is, just number them! “Which poster? Number 5? Coming right up!”

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Numbers, numbers… It’s like ordering Chinese food! xD

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Prints on the top selves, with labels sticking out. The prints in the lower selves.

Another point to think about is, how can you get the poster/print efficiently with out looking through the whole inventory. We got poster number 5, right? Label the poster bags! Here it is, label no 5. Easy as that. Always asked the customer if it’s the right poster. The upside of having posters in a bag, rather then lose, is that they won’t be damaged. If you sell 50 posters, then you’ll have to go 50 times through the inventory. Don’t tell me, that posters won’t be crooked.

Oh, almost forgot to mention. We have also smaller prints and stored it else where. (see picture above, prints in the A3 portfolio). Those prints have letters in stead of number, so we know where to look.

 

Price list

I did mention we are with a lot of people. Not all of them are familiar with the prices. We do have price tags on our products. But what if the item is on the other side of the booth or we can’t see how much the posters are. A price list for our self is quite handy at times like these. I wrote it down and tape it behind a poster. Most important info is often the deals we got at the convention. How much is one print again? And three print for how much?

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Do you see a lot of empty space on the back of the display set up? People where complaining about how hard it was to find us. It seems a lot of booth went to a vertical set up. Even when people were just one the other side, they didn’t see us. For the future, I was thinking to add attach a big banner on the back of the display. Because, the pipes are on the table instead of behind us, people won’t get confused with the booth behind us. I think!

 

Original art work, key chain and commissions

First of all, when these picture were taken, we didn’t brought our buttons with us 8/. Commissions and originals on the left and key chains, commissions again, (and the invisible buttons) on the right. Nice vertical and on eye height. Things like buttons and key chains are lost on the table fast. Put them together, a group of key chains attract more people. As for commission, both sides of the table. We had like two meters. Even though it’s ‘only’ two meter, people will see that we do commissions, either when they come from the left or right, it doesn’t matter.

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De black rack is from those rack boxes (do you know what I mean?), how do you call it. I just taped it to the banner. Three of those fits like a charm! The artist who is doing commissions can sit on the end of each side. Doesn’t be disturbed by customers buying something. Advantage of a rack over a solid board is that people still can watch the artist drawing stuff. The set up at the left is not ideal. I’m working on that.

Booth evolution Part II will be about what I’ve learn about organizing behind the booth. What problems didn’t we encountered, how we solved it, what is efficient?

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